Ciencias de la comunicación

Using AI to Move From Predictive to Proactive

This post was created in partnership with Treasure Data In a moment when AI holds the promise of instant, always-on personalization, marketers are racing to deliver relevant, responsive experiences in […]This post was created in partnership with Treasure Data In a moment when AI holds the promise of instant, always-on personalization, marketers are racing to […]

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Index Exchange Sues Google Over Ad Auctions Practices, Joining Ballooning Coalition of Publishers, SSPs

The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices.The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices. Read More

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A Future-proof Media Plan

This post was created in partnership with dentsu From shrinking attention spans to an endless stream of mass-scale channels, today’s brands must maneuver through an ever-evolving media landscape. A Brandweek […]This post was created in partnership with dentsu From shrinking attention spans to an endless stream of mass-scale channels, today’s brands must maneuver through an

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Getting Human-driven, AI-assisted Marketing Right

This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels and rewrites the rules of […]This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels

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How Performance Marketing Enhances Value and Growth for the CPG Industry

This post was created in partnership with Ibotta Real-time data and AI are transforming the grocery aisle. How? Brands must deliver the right offer to the right shopper at exactly […]This post was created in partnership with Ibotta Real-time data and AI are transforming the grocery aisle. How? Brands must deliver the right offer to

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How Deep Learning Is Teaching Marketers to Think Smarter

This post was created in partnership with Cognitiv In marketing, AI is most broadly known for developing creative assets and saving teams valuable time. But given the wealth of available […]This post was created in partnership with Cognitiv In marketing, AI is most broadly known for developing creative assets and saving teams valuable time. But

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