Ciencias de la comunicación

What brands can learn from the collective response to Benito’s halftime show.What brands can learn from the collective response to Benito’s halftime show. Read More

62% of ads in Super Bowl 60 featured top talent.62% of ads in Super Bowl 60 featured top talent. Read More

Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads. Read

OpenAI’s decision reflects both the competitive pressures AI companies face, as well as the financial reality of supporting massive use at scale.OpenAI’s decision reflects both the competitive pressures AI companies face, as well as the financial reality of supporting massive use at scale. Read More

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast. […]As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays

Kraft Mac & Cheese called on comedian and actor John Mulaney to create real-time ads that passed judgment on the efforts of various Super Bowl advertisers.Kraft Mac & Cheese called on comedian and actor John Mulaney to create real-time ads that passed judgment on the efforts of various Super Bowl advertisers. Read More

Viewers were not amused.Viewers were not amused. Read More

America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers. Read More

From Pokémon to Dunkin’, how much do A-list stars make from Super Bowl commercials?From Pokémon to Dunkin’, how much do A-list stars make from Super Bowl commercials? Read More

McDonald’s targets the morning after the Super Bowl, when millions of Americans nurse hangovers and call in sick to work.McDonald’s targets the morning after the Super Bowl, when millions of Americans nurse hangovers and call in sick to work. Read More