Ciencias de la comunicación

Rising to Defend Its Billion-Dollar Tylenol Brand, Kenvue Lures CMO from Mondelēz

Tylenol has been in the headlines for the last several weeks—though not for reasons any marketer would want. Despite a veritable mountain of clinical evidence to the contrary, on September […]Tylenol has been in the headlines for the last several weeks—though not for reasons any marketer would want. Despite a veritable mountain of clinical evidence […]

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The Trade Desk Taps Shopsense AI to Turn More of the Open Web Into Shoppable Ad Inventory

A new deal with ShopSense AI lets buyers at The Trade Desk run sponsored product ads that match the context and content of the pages consumers are viewing.A new deal with ShopSense AI lets buyers at The Trade Desk run sponsored product ads that match the context and content of the pages consumers are viewing. Read

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