Why Lay’s Put Its Chips on Two Different Super Bowl Ads

Leave a Comment / Ciencias de la comunicación / By Mauricio Eberle Morales

PepsiCo US CMO explains the strategy behind a heartfelt message and a free chip giveaway at the Super Bowl.PepsiCo US CMO explains the strategy behind a heartfelt message and a free chip giveaway at the Super Bowl. Read More

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