With a Thanksgiving parade float and Labubu movie in the works, Pop Mart wants to become a global entertainment powerhouseWith a Thanksgiving parade float and Labubu movie in the works, Pop Mart wants to become a global entertainment powerhouse Read More
Pop Mart Shoots for Global Stardom as Labubu Heads to Thanksgiving Parade Read More »
Biddable Assets’ platform integrates brands’ live sales data to create tailor-made media optimization algorithms.Biddable Assets’ platform integrates brands’ live sales data to create tailor-made media optimization algorithms. Read More
Ex-Sonobi Exec John Donahue Launches Programmatic Algo Startup Backed by The Trade Desk Read More »
Dr. Seuss’ green menace stars in McDonald’s holiday campaign.Dr. Seuss’ green menace stars in McDonald’s holiday campaign. Read More
The Grinch Hijacks McDonald’s Mischievous Holiday Campaign Read More »
Bradley Cooper won’t give into Uber Eats’ conspiracy that football was just invented to sell food.Bradley Cooper won’t give into Uber Eats’ conspiracy that football was just invented to sell food. Read More
Bradley Cooper Keeps Fighting Uber Eats’ Football Conspiracy Read More »
When I look at consumer spending patterns in this country, one statistic hits hard: the top 10% of households – those earning $250,000 or more annually—account for nearly half of all consumer spending. This isn’t just a number; it’s a reflection of a system that too often leaves communities on the margins.When I look at
Marketing’s Obsession With the 10% Comes at the Expense of the Other 90% Read More »
Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief marketing officer, Doug Zarkin. The […]Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief
Take 5 Oil Changes Up Its Agency Roster Amid Brand Overhaul Read More »
Este trabajo examina las estrategias populistas utilizadas por Gustavo Petro y Rodolfo Hernández en la red social Twitter durante las elecciones presidenciales de 2022 en Colombia. Para ello combina métodos computacionales y análisis de contenido cualitativo para analizar 2 340 tuits. El resultado muestra que, si bien ambos candidatos emplearon una retórica claramente populista, Hernández
Three years since the debut of ChatGPT, 99% of publishers have yet to see a penny.Three years since the debut of ChatGPT, 99% of publishers have yet to see a penny. Read More
A Publisher Made Just $174 From AI Crawlers. It Could Change the Industry. Read More »
These new MLB deals run from 2026 to the 2028 season.These new MLB deals run from 2026 to the 2028 season. Read More
Here’s a Look at MLB’s New Media Rights Deals with ESPN, NBC, and Netflix Read More »
On December 4, 2024, an exuberant Hershey Company announced that “Reese’s is back, baby!” The confectionary giant was referring to its 2025 Super Bowl spot for the Reese’s Chocolate Lava […]On December 4, 2024, an exuberant Hershey Company announced that “Reese’s is back, baby!” The confectionary giant was referring to its 2025 Super Bowl spot
