Ciencias de la comunicación

The streamer-DSP integration follows a similar deal between Amazon and Netflix.The streamer-DSP integration follows a similar deal between Amazon and Netflix. Read More

Omnicom Group said it expects its takeover of IPG to close in November, as it reported 4% revenue growth in Q3 2025.Omnicom Group said it expects its takeover of IPG to close in November, as it reported 4% revenue growth in Q3 2025. Read More

Ogilvy has promoted Guillermo Vega to chief creative officer for North America, as Rafa Rizuto departs the agency for a new opportunity.Ogilvy has promoted Guillermo Vega to chief creative officer for North America, as Rafa Rizuto departs the agency for a new opportunity. Read More

Netflix said AI presents a ‘significant opportunity’ to deliver benefits to members, creators, and the business.Netflix said AI presents a ‘significant opportunity’ to deliver benefits to members, creators, and the business. Read More

Building an AI-native organization rooted in psychological safety, critical thinking, and purposeful execution.Building an AI-native organization rooted in psychological safety, critical thinking, and purposeful execution. Read More

A week is an eternity in branding. Just ask Marc Benioff. For a decade, the Salesforce CEO has been the poster child for values-first leadership—a “global visionary” according to Yale’s […]A week is an eternity in branding. Just ask Marc Benioff. For a decade, the Salesforce CEO has been the poster child for values-first leadership—a

The five steps to making digital change stick.The five steps to making digital change stick. Read More

Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1. Rajamannar will move into the […]Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1.

Alphabet shares slipped nearly 5% Tuesday following OpenAI’s debut of Atlas.Alphabet shares slipped nearly 5% Tuesday following OpenAI’s debut of Atlas. Read More

ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector. Read More