Disney and YouTube TV Dispute Could Continue
The Disney blackout on YouTube TV won’t end just yet.The Disney blackout on YouTube TV won’t end just yet. Read More
Disney and YouTube TV Dispute Could Continue Read More »
Ciencias de la comunicación
Profound’s New Tool Shows Retailers How AI Assistants Recommend Their Products
As ChatGPT and Perplexity move into commerce, the startup’s new analytics tool helps brands see—and shape—how their products appear in AI-generated recommendations.As ChatGPT and Perplexity move into commerce, the startup’s new analytics tool helps brands see—and shape—how their products appear in AI-generated recommendations. Read More
Profound’s New Tool Shows Retailers How AI Assistants Recommend Their Products Read More »
IAB Launches Technical Standard for Faster, AI Agent-Friendly Ad Auctions
The new Agentic RTB Framework was developed in partnership with a coalition including WPP, The Trade Desk, Index Exchange, and others.The new Agentic RTB Framework was developed in partnership with a coalition including WPP, The Trade Desk, Index Exchange, and others. Read More
IAB Launches Technical Standard for Faster, AI Agent-Friendly Ad Auctions Read More »
Referencias mediáticas, visibilidad y discursos antimediáticos: medios y políticos brasileños durante la campaña electoral
El presente estudio analiza el modo en que los actores políticos incorporaron los medios de comunicación en sus discursos durante las elecciones brasileñas de 2024. A partir de un análisis de contenido de 26 823 publicaciones en Instagram, correspondientes a 78 candidaturas, se identificó un predominio de referencias positivas hacia los medios. En contraste, los
Adtech Founders Raise $30 Million to Automate Mobile Ads for Publishers
CloudX enlists AI agents for ad pricing, optimizing inventory.CloudX enlists AI agents for ad pricing, optimizing inventory. Read More
Adtech Founders Raise $30 Million to Automate Mobile Ads for Publishers Read More »
Call for Nominations: Introducing the 2026 ADWEEK Agency Vanguard Awards
The most impactful agency executives are the ones who have powered themselves and their organizations, proving themselves indispensable to their clients. Through their work, these agency C-suite execs are setting […]The most impactful agency executives are the ones who have powered themselves and their organizations, proving themselves indispensable to their clients. Through their work, these
Call for Nominations: Introducing the 2026 ADWEEK Agency Vanguard Awards Read More »
The Future of Media Is Being Built on YouTube
The platform, thanks to a constellation of factors, is becoming the preeminent incubator for new media ventures.The platform, thanks to a constellation of factors, is becoming the preeminent incubator for new media ventures. Read More
The Future of Media Is Being Built on YouTube Read More »
How To Thrive With a Little Help From AI
HubSpot’s Marketing Content Lead, Kyle Denhoff, reveals how the creators of inbound marketing developed a new playbook for the modern marketer: The Loop.HubSpot’s Marketing Content Lead, Kyle Denhoff, reveals how the creators of inbound marketing developed a new playbook for the modern marketer: The Loop. Read More
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Engineering Creative For Guaranteed Wins
Trent Thacker, Senior Director of Market and Customer Research at Cox Automotive, teams up with Jamie Warner, Brand Partnerships Senior Account Executive at iSpot, to share a visionary playbook for video creative excellence.Trent Thacker, Senior Director of Market and Customer Research at Cox Automotive, teams up with Jamie Warner, Brand Partnerships Senior Account Executive at
Engineering Creative For Guaranteed Wins Read More »
Bridging Strategic Media and the Power of Creators
How to scale authentic creator-driven campaigns that move the needle across the entire funnel.How to scale authentic creator-driven campaigns that move the needle across the entire funnel. Read More
Bridging Strategic Media and the Power of Creators Read More »