Ciencias de la comunicación

How Top Brands Are Driving Growth With Unified Commerce

This post was created in partnership with Shopify Key takeaways: As ecommerce and physical retail converge, the path a customer takes from discovery to purchase has become a complex web […]This post was created in partnership with Shopify Key takeaways: As ecommerce and physical retail converge, the path a customer takes from discovery to purchase

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Beyond Efficiency: How AI is Rewriting the Rules of Brand Strategy

This post was created in partnership with Kantar Key takeaways As AI models grow more capable—and data volumes surge—marketers are under mounting pressure to turn raw signals into actionable insights […]This post was created in partnership with Kantar Key takeaways As AI models grow more capable—and data volumes surge—marketers are under mounting pressure to turn

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Corporate Pressure Killed Lululemon’s Creative Soul

​​Last week, Lululemon founder Chip Wilson took out a full-page ad in The Wall Street Journal and let rip. His critique cut through the familiar boardroom haze, painting his former […]​​Last week, Lululemon founder Chip Wilson took out a full-page ad in The Wall Street Journal and let rip. His critique cut through the familiar

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New PubMatic-MNTN Deal Gives Small Advertisers Access to Big Streaming Platforms

Early testing saw streaming services’ revenues grow by double digits as smaller, performance-driven advertisers bought ads.Early testing saw streaming services’ revenues grow by double digits as smaller, performance-driven advertisers bought ads. Read More

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