Ciencias de la comunicación

How Brands Can Embrace and Build on Distraction Culture

This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways to earn attention, remain culturally […]This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways […]

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What Marketers Need to Understand About Trust in the AI Age

This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are in control, and they are […]This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are

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Using AI to Turn Smarter Signals Into Sales

This post was created in partnership with Fetch Key takeaways Pairing verified purchase data with AI innovation can be a potent combination, helping brands and agencies plan, personalize, and stay […]This post was created in partnership with Fetch Key takeaways Pairing verified purchase data with AI innovation can be a potent combination, helping brands and

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American Eagle’s CMO on Why Doing ‘Nothing’ Was the Boldest Move

More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief marketing officer (CMO) Craig Brommers […]More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief

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Human Storytellers Still Have an Edge in the AI Age

This post was created in partnership with Typeface Artificial intelligence is now cracking marketing’s oldest code, delivering the right message to the right person at the right time. This leap […]This post was created in partnership with Typeface Artificial intelligence is now cracking marketing’s oldest code, delivering the right message to the right person at

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Inside the Retail Media Playbook to Win the Future

This post was created in partnership with Best Buy Ads Retail media used to mean sponsored listings. That’s table stakes now, as the conversation has evolved to full-funnel and omnichannel […]This post was created in partnership with Best Buy Ads Retail media used to mean sponsored listings. That’s table stakes now, as the conversation has

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The Blue Square Returns in $10M Campaign to Combat Rising Jewish Hate

The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square symbol in a rallying cry against hate.The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square symbol in a rallying cry against hate. Read More

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Retail Media’s Shift From Silos to Synergy

This post was created in partnership with Mirakl Ads As shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are under increased pressure to deliver […]This post was created in partnership with Mirakl Ads As shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are

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What Brands Can Do to Take Product Placement to the Next Level

This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are taking product placement to the next level by authentically […]This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are taking product placement to

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