Ciencias de la comunicación

BRANDWEEK: Ludacris and Tony Ressler Say Atlanta’s Brand Deserves More Hype

At ADWEEK’s Brandweek conference in Atlanta, the music icon Ludacris and Tony Ressler, Atlanta Hawks owner and executive chairman of Ares Management Corporation, spoke with ADWEEK CEO Will Lee about the city’s underappreciated business potential.At ADWEEK’s Brandweek conference in Atlanta, the music icon Ludacris and Tony Ressler, Atlanta Hawks owner and executive chairman of Ares […]

BRANDWEEK: Ludacris and Tony Ressler Say Atlanta’s Brand Deserves More Hype Read More »

Lessons from Building an Online Toolkit to Aid Open-Source Investigations

We have reached a point in time where it is no longer a question as to whether or not journalists have embraced open-source investigation methods. From covering the Israel-Hamas war to exposing extremism networks in sub-Saharan Africa, more and more newsrooms are successfully conducting investigative research based on publicly available online sources, often in combination

Lessons from Building an Online Toolkit to Aid Open-Source Investigations Read More »

Using AI to Move From Predictive to Proactive

This post was created in partnership with Treasure Data In a moment when AI holds the promise of instant, always-on personalization, marketers are racing to deliver relevant, responsive experiences in […]This post was created in partnership with Treasure Data In a moment when AI holds the promise of instant, always-on personalization, marketers are racing to

Using AI to Move From Predictive to Proactive Read More »

Index Exchange Sues Google Over Ad Auctions Practices, Joining Ballooning Coalition of Publishers, SSPs

The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices.The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices. Read More

Index Exchange Sues Google Over Ad Auctions Practices, Joining Ballooning Coalition of Publishers, SSPs Read More »

A Future-proof Media Plan

This post was created in partnership with dentsu From shrinking attention spans to an endless stream of mass-scale channels, today’s brands must maneuver through an ever-evolving media landscape. A Brandweek […]This post was created in partnership with dentsu From shrinking attention spans to an endless stream of mass-scale channels, today’s brands must maneuver through an

A Future-proof Media Plan Read More »

Getting Human-driven, AI-assisted Marketing Right

This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels and rewrites the rules of […]This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels

Getting Human-driven, AI-assisted Marketing Right Read More »