WBD is exploring multiple options, including its planned split or a potential sale.WBD is exploring multiple options, including its planned split or a potential sale. Read More
WBD CEO Says Company Has ‘Active Process Underway’ Amid Sale Reports Read More »
The Omnicom agency is aiming to help advertisers move beyond return on ad spend.The Omnicom agency is aiming to help advertisers move beyond return on ad spend. Read More
Flywheel’s New Reporting Metric Lets Brands Visualize Amazon Customer Data Read More »
As AI assistants like ChatGPT and Perplexity push shopping, brands are concerned about data but risk being left out.As AI assistants like ChatGPT and Perplexity push shopping, brands are concerned about data but risk being left out. Read More
AI Shopping Is Here but Brands and Retailers Are Still on the Sidelines Read More »
CEO Andrew Morse is phasing out print, launching new franchises, and rebranding Atlanta’s newspaper as a modern media company.CEO Andrew Morse is phasing out print, launching new franchises, and rebranding Atlanta’s newspaper as a modern media company. Read More
‘You Have to Jump’: The Atlanta Journal-Constitution Is Betting Its Future on Digital Read More »
Retired NASCAR icon Jimmie Johnson will return to racing in 2026, he announced at ADWEEK’s Brandweek conference.Retired NASCAR icon Jimmie Johnson will return to racing in 2026, he announced at ADWEEK’s Brandweek conference. Read More
NASCAR Legend Jimmie Johnson Will Un-Retire in 2026: ‘Massive Opportunity’ Read More »
From Super Bowl stunts to century-old planes, these brands reveal how to evolve without losing their soul.From Super Bowl stunts to century-old planes, these brands reveal how to evolve without losing their soul. Read More
The So So Def Recordings founder told audiences that to move culture, brands need to listen first.The So So Def Recordings founder told audiences that to move culture, brands need to listen first. Read More
BRANDWEEK: Jermaine Dupri on What Marketers Can Learn From Music Read More »
OpenWav lets musicians connect with and benefit from their relationship to fans.OpenWav lets musicians connect with and benefit from their relationship to fans. Read More
Koonin has sought to redefine the game-day experience at State Farm Arena when the Atlanta Hawks play.Koonin has sought to redefine the game-day experience at State Farm Arena when the Atlanta Hawks play. Read More
BRANDWEEK: Atlanta Hawks CEO Steve Koonin Connected the Team With the City Read More »
The marketing campaign, dubbed ‘We the People,’ is meant to affirm MS NOW’s journalistic mission.The marketing campaign, dubbed ‘We the People,’ is meant to affirm MS NOW’s journalistic mission. Read More
MSNBC Unveils New Studios and Marketing Campaign for MS NOW Rebrand Read More »
