Ciencias de la comunicación

Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and cultural capital.Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and cultural capital. Read More

Joyride and Texas A&M shared their very different brand building strategies driving success on YouTube.Joyride and Texas A&M shared their very different brand building strategies driving success on YouTube. Read More

The actor, who is part owner and chief creative at Archer Roose Wines, wants casual, canned wines to be standard fare at every stadium and bar.The actor, who is part owner and chief creative at Archer Roose Wines, wants casual, canned wines to be standard fare at every stadium and bar. Read More

The team behind Always Alpha showcases the opportunity in women’s sportsThe team behind Always Alpha showcases the opportunity in women’s sports Read More

Netflix releases new metric for measuring ad tier.Netflix releases new metric for measuring ad tier. Read More

Why universities must think like modern brands.Why universities must think like modern brands. Read More

VML global president Mel Edwards will retire in spring 2026 after more than three decades at WPP, closing a defining chapter in the network’s creative evolution as the agency continues its post-merger transformation under CEO Jon Cook.VML global president Mel Edwards will retire in spring 2026 after more than three decades at WPP, closing a

Liquid Death’s challenge, like many CPGs, is connecting its media investment to store sales quickly. Liquid Death’s challenge, like many CPGs, is connecting its media investment to store sales quickly.  Read More

From the Winter Olympics to a Netflix deal, Marcel Marcondes has big plans for AB InBev.From the Winter Olympics to a Netflix deal, Marcel Marcondes has big plans for AB InBev. Read More