Ciencias de la comunicación

En la utilización de las redes sociales en campaña electoral, la incorporación de las emociones en el discurso de los candidatos ha tomado protagonismo en los últimos años. En este trabajo se realizó un estudio comparativo entre los discursos de Noboa y González durante las elecciones de Ecuador de 2023. Para ello, se aplicó un […]

Reddit says it warned Perplexity to stop using its data—but citations to the site soared 40-fold afterward.Reddit says it warned Perplexity to stop using its data—but citations to the site soared 40-fold afterward. Read More

Droga5 has appointed Rafael Rizuto as chief creative officer of New York and the Americas.Droga5 has appointed Rafael Rizuto as chief creative officer of New York and the Americas. Read More

Pritchard had advocated improved transparency and accountability in digital advertising as chair of the Association of National Advertisers since 2016Pritchard had advocated improved transparency and accountability in digital advertising as chair of the Association of National Advertisers since 2016 Read More

Michel Gondry’s surreal vision powers new Xbox campaign that blurs life and play.Michel Gondry’s surreal vision powers new Xbox campaign that blurs life and play. Read More

Ocean Spray’s holiday campaign stars Bryan Cranston as ‘Cranpus,’ a devilish cranberry thief.Ocean Spray’s holiday campaign stars Bryan Cranston as ‘Cranpus,’ a devilish cranberry thief. Read More