Ciencias de la comunicación

Guillermo Vega Steps Up as Ogilvy’s North America CCO After Rafa Rizuto Exit

Ogilvy has promoted Guillermo Vega to chief creative officer for North America, as Rafa Rizuto departs the agency for a new opportunity.Ogilvy has promoted Guillermo Vega to chief creative officer for North America, as Rafa Rizuto departs the agency for a new opportunity. Read More

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Marc Benioff’s PR Implosion Shows the Perils of CEO Activism

A week is an eternity in branding. Just ask Marc Benioff. For a decade, the Salesforce CEO has been the poster child for values-first leadership—a “global visionary” according to Yale’s […]A week is an eternity in branding. Just ask Marc Benioff. For a decade, the Salesforce CEO has been the poster child for values-first leadership—a

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Accenture’s Jill Kramer to Succeed Raja Rajamannar at Mastercard

Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1. Rajamannar will move into the […]Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1.

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