Ciencias de la comunicación

Kantar Centers Leadership in the U.S. to Supercharge its Bet on AI

Kantar, a data firm with a long-standing foothold in the U.K., has shifted its center of power to the U.S. as it races to develop an AI-driven platform.Kantar, a data firm with a long-standing foothold in the U.K., has shifted its center of power to the U.S. as it races to develop an AI-driven platform. Read

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Amazon Debuts AI Agent to Produce Ads for Its Own Platforms

Creative Studio is designed to help mid-market brands produce video ads across Amazon’s owned properties, removing traditional creative bottlenecks.Creative Studio is designed to help mid-market brands produce video ads across Amazon’s owned properties, removing traditional creative bottlenecks. Read More

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Magnite Becomes Third SSP in Two Months to Sue Google Over Antitrust Allegations

Magnite, the third SSP to sue Google over antitrust allegations in under two months, claims the tech giant unlawfully stifled competition.Magnite, the third SSP to sue Google over antitrust allegations in under two months, claims the tech giant unlawfully stifled competition. Read More

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