Paramount Ad Sales Chief John Halley Exiting
John Halley has served as Paramount’s ad sales leader since 2022.John Halley has served as Paramount’s ad sales leader since 2022. Read More
Paramount Ad Sales Chief John Halley Exiting Read More »
Ciencias de la comunicación
Iconic Campaigns From DDB, FCB, and MullenLowe as Omnicom Retires 3 Agency Giants
ADWEEK looks back on famous work from DDB, FCB, and MullenLowe as Omnicom sunsets the agenciesADWEEK looks back on famous work from DDB, FCB, and MullenLowe as Omnicom sunsets the agencies Read More
Iconic Campaigns From DDB, FCB, and MullenLowe as Omnicom Retires 3 Agency Giants Read More »
Omnicom-IPG Set to Grow Principal-Buying Arm in Post-Merger Shakeup, Analysts Say
The newly merged holding company is expected to tighten its grip on principal media trading—potentially reshaping the flow of billions in ad dollarsThe newly merged holding company is expected to tighten its grip on principal media trading—potentially reshaping the flow of billions in ad dollars Read More
Omnicom-IPG Set to Grow Principal-Buying Arm in Post-Merger Shakeup, Analysts Say Read More »
Omnicom and IPG: The Deal Reshaping Madison Avenue, By the Numbers
A detailed look at the key figures from Omnicom and IPG’s blockbuster dealA detailed look at the key figures from Omnicom and IPG’s blockbuster deal Read More
Omnicom and IPG: The Deal Reshaping Madison Avenue, By the Numbers Read More »
The Five Most Important Takeaways from Omnicom’s IPG Takeover
Since Omnicom announced its intent to acquire Interpublic Group (IPG) in December of last year, industry onlookers have speculated what the new company will look like. Among the key questions: […]Since Omnicom announced its intent to acquire Interpublic Group (IPG) in December of last year, industry onlookers have speculated what the new company will look
The Five Most Important Takeaways from Omnicom’s IPG Takeover Read More »
Omnicom to Cut 4,000 Jobs, Retire FCB, DDB, and MullenLowe
BBDO, TBWA, and McCann emerge as the three global creative networks in post-IPG overhaulBBDO, TBWA, and McCann emerge as the three global creative networks in post-IPG overhaul Read More
Omnicom to Cut 4,000 Jobs, Retire FCB, DDB, and MullenLowe Read More »
Meet Omnicom’s New Leadership Team
A who’s who of the agency’s most senior rung.A who’s who of the agency’s most senior rung. Read More
Meet Omnicom’s New Leadership Team Read More »
Marketing as a Profit Center With Thumbtack CMO Llibert Argerich
The counterintuitive strategy driving Thumbtack’s growth.The counterintuitive strategy driving Thumbtack’s growth. Read More
Marketing as a Profit Center With Thumbtack CMO Llibert Argerich Read More »
The Winners, Losers, and Up-and-Comers in Wearables
Consumers give tech giants the highest brand perception and purchase intent.Consumers give tech giants the highest brand perception and purchase intent. Read More
The Winners, Losers, and Up-and-Comers in Wearables Read More »
7 Affiliate Strategies Publishers Are Using This Holiday Shopping Season
As search traffic softens, commerce teams are turning to first-party audiences, tighter deal selection, and new distribution channels.As search traffic softens, commerce teams are turning to first-party audiences, tighter deal selection, and new distribution channels. Read More
7 Affiliate Strategies Publishers Are Using This Holiday Shopping Season Read More »