Ciencias de la comunicación

Shoppers Turn to AI Before Retailers This Shopping Season

Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to Google or Amazon.Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to Google or Amazon. Read More

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Todos los caminos conducen a la desafección: proceso constituyente y cambios en la subjetividad de sectores medios en Chile

Este artículo estudia la evolución de las emociones y actitudes respecto del proceso constituyente en Chile considerando el periodo entre el estallido social de octubre de 2019 y el segundo intento de redacción de una propuesta de nueva Constitución en 2023. A partir de una metodología cualitativa, basada en grupos focales con votantes no militantes

Todos los caminos conducen a la desafección: proceso constituyente y cambios en la subjetividad de sectores medios en Chile Read More »

Omnicom Closes $13B IPG Deal, Uniting Rivals in Industry-Shaping Acquisition

Nearly a year after announcing the deal, Omnicom has officially closed its $13.5 billion acquisition of Interpublic Group, creating the world’s largest advertising and marketing holding company by revenue and […]Nearly a year after announcing the deal, Omnicom has officially closed its $13.5 billion acquisition of Interpublic Group, creating the world’s largest advertising and marketing

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Campbell’s VP Blasts Customers—And He’s Not the First Exec to Do It

Campbell’s corporate is in hot water, and this time it’s not in the saucepan. On November 21, news broke that a former Campbell’s employee named Robert Garza is suing the […]Campbell’s corporate is in hot water, and this time it’s not in the saucepan. On November 21, news broke that a former Campbell’s employee named

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