Ciencias de la comunicación

Resetting Sports Marketing Strategies for a Fan-First Era

At ADWEEK House’s Raceway activation at Formula One’s Las Vegas Grand Prix, execs from Google, EA Sports, Amazon discussed the next era of fan engagement.At ADWEEK House’s Raceway activation at Formula One’s Las Vegas Grand Prix, execs from Google, EA Sports, Amazon discussed the next era of fan engagement. Read More

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American Eagle’s Holiday Plot Twist? Martha Stewart in Denim

American Eagle is ending an eventful year with an unexpected star for its holiday campaign: ultimate host and tastemaker, Martha Stewart. Wearing jeans in a denim-hued dreamscape, Stewart is on […]American Eagle is ending an eventful year with an unexpected star for its holiday campaign: ultimate host and tastemaker, Martha Stewart. Wearing jeans in a

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DOJ Seeks Breakup of Google’s Ads Business in Closing Arguments of Historic Antitrust Case

A court will now determine the structural and behavioral changes Google must make to remedy its illegal adtech monopoly. A court will now determine the structural and behavioral changes Google must make to remedy its illegal adtech monopoly.  Read More

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