5 Questions for… MSNBC’s Events EP Lauren Peikoff
Peikoff previews MSNBC’s last event under the NBCU umbrella.Peikoff previews MSNBC’s last event under the NBCU umbrella. Read More
5 Questions for… MSNBC’s Events EP Lauren Peikoff Read More »
Ciencias de la comunicación
Columbia Sportswear’s ‘Unhinged’ Ad Is a Breath of Fresh Mountain Air
Ogilvy’s Liz Taylor reviews Columbia Sportswear’s slightly unhinged take on outdoor advertising.Ogilvy’s Liz Taylor reviews Columbia Sportswear’s slightly unhinged take on outdoor advertising. Read More
Columbia Sportswear’s ‘Unhinged’ Ad Is a Breath of Fresh Mountain Air Read More »
Reese Witherspoon Finally Gets to Play Tourist in Wells Fargo’s Travel Ads
In new Wells Fargo ads, Reese Witherspoon explores London and Paris as if for the first time.In new Wells Fargo ads, Reese Witherspoon explores London and Paris as if for the first time. Read More
Reese Witherspoon Finally Gets to Play Tourist in Wells Fargo’s Travel Ads Read More »
The Trade Desk and DirecTV Unite on New TV OS to Court Hardware Makers
The partnership pairs the user interface of DirecTV with the adtech plumbing of Ventura.The partnership pairs the user interface of DirecTV with the adtech plumbing of Ventura. Read More
The Trade Desk and DirecTV Unite on New TV OS to Court Hardware Makers Read More »
The Office’s Craig Robinson Swore Off Comedy, But AT&T Has the Last Laugh
The Office stars help Craig Robinson get his new business off the ground in AT&T’s comedic campaign.The Office stars help Craig Robinson get his new business off the ground in AT&T’s comedic campaign. Read More
The Office’s Craig Robinson Swore Off Comedy, But AT&T Has the Last Laugh Read More »
NBA and Amazon Take a Shot on AI Partnership
Amazon Web Services becomes official cloud AI partner of NBA, WNBA, and more.Amazon Web Services becomes official cloud AI partner of NBA, WNBA, and more. Read More
NBA and Amazon Take a Shot on AI Partnership Read More »
Mastercard Launches Ad Business to Pitch Its Shopping Data to Advertisers
The credit card company has 500 million enrolled consumers.The credit card company has 500 million enrolled consumers. Read More
Mastercard Launches Ad Business to Pitch Its Shopping Data to Advertisers Read More »
Nike’s Comeback ‘Has Just Begun,’ as Earnings Beat Expectations
Nike’s earnings have beat expectations, but its CEO says it’s comeback is just beginning.Nike’s earnings have beat expectations, but its CEO says it’s comeback is just beginning. Read More
Nike’s Comeback ‘Has Just Begun,’ as Earnings Beat Expectations Read More »
Spotify Enables New Ad Buying Through Amazon and Yahoo DSPs
New integrations enable open auction and private marketplace deals on Spotify via Amazon and Yahoo DSPs.New integrations enable open auction and private marketplace deals on Spotify via Amazon and Yahoo DSPs. Read More
Spotify Enables New Ad Buying Through Amazon and Yahoo DSPs Read More »
Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril.
The standoff with Ben & Jerry’s eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking investors ahead of a mid-November IPO.The standoff with Ben & Jerry’s eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking
Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril. Read More »