Ciencias de la comunicación

GMA saw gains in both measured categories.GMA saw gains in both measured categories. Read More

Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained. Read

Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournamentSecond-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament Read More

Tubi’s World Cup streaming resulted in two of the highest traffic days in its historyTubi’s World Cup streaming resulted in two of the highest traffic days in its history Read More

Paramount and Warner Bros. Discovery’s merger is facing headwinds amid an antitrust trial.Paramount and Warner Bros. Discovery’s merger is facing headwinds amid an antitrust trial. Read More

Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content. Read More

Meta, Alphabet, Microsoft and Amazon all reported Q2 earnings last week–and cloud is emerging as the industry’s answer to its own AI spending problem.Meta, Alphabet, Microsoft and Amazon all reported Q2 earnings last week–and cloud is emerging as the industry’s answer to its own AI spending problem. Read More

New ad formats like branded content and streaming try to make the case for more money.New ad formats like branded content and streaming try to make the case for more money. Read More

Six months into its 3-year turnaround plan, WPP’s revenue beat analysts’ estimates.Six months into its 3-year turnaround plan, WPP’s revenue beat analysts’ estimates. Read More

Despite continued falling revenue, S4’s stock popped 26% after reporting H1 earningsDespite continued falling revenue, S4’s stock popped 26% after reporting H1 earnings Read More