Ciencias de la comunicación

A roundup of this week’s biggest marketing leadership movesA roundup of this week’s biggest marketing leadership moves Read More

When does an apology stop being a checkbox exercise as opposed to a genuine learning moment? When does an apology stop being a checkbox exercise as opposed to a genuine learning moment?  Read More

Kim Sizemore is the independent agency’s first head of integrated mediaKim Sizemore is the independent agency’s first head of integrated media Read More

Plus, Dollar General goes deep on DoorDash, and Amazon brings brands into its back-to-school campaign.Plus, Dollar General goes deep on DoorDash, and Amazon brings brands into its back-to-school campaign. Read More

Starbucks, Spotify, Heinz, Taco Bell, and more are behind the week’s most notable ads.Starbucks, Spotify, Heinz, Taco Bell, and more are behind the week’s most notable ads. Read More

Tiffany Timer conmemora el 160.º aniversario del primer cronógrafo de la Casa. Tiffany & Co. celebra el aniversario del primer cronógrafo de la Casa, presentado en 1866, con dos ediciones limitadas del Tiffany Timer. A principios de este año se lanzó la primera edición limitada a 60 piezas. Ofrece una… El post Tiffany Timer celebra

Net sales grew 9% at Gap while Old Navy’s fell 4%.Net sales grew 9% at Gap while Old Navy’s fell 4%. Read More

What retail media can—and cannot—do for advertisers.What retail media can—and cannot—do for advertisers. Read More

When consumers have endless content choices, look to brand salience matters to get attention.When consumers have endless content choices, look to brand salience matters to get attention. Read More

Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit. Read More