Ciencias de la comunicación

Data Shows How Brands Can Win Fans Ahead of 2025 FIFA World Cup

A report from Horizon Sports & Entertainment, shared exclusively with ADWEEK, reveals the importance of reaching casual and die-hard soccer audiences.A report from Horizon Sports & Entertainment, shared exclusively with ADWEEK, reveals the importance of reaching casual and die-hard soccer audiences. Read More

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Sydney Sweeney Redefines Brand DNA

It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort of attention they get. The last two weeks have served […]It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort of attention they get. The

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Gray’s White House Reporter Claims She’s Not a Lizard Person After Weird Glitch in Video

Martinez owned the weirdness by posting “This is objectively the funniest thing that’s ever happened to me.”Martinez owned the weirdness by posting “This is objectively the funniest thing that’s ever happened to me.” Read More

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American Eagle Ad Controversy Hasn’t Driven Sales, Early Data Suggests

So far, the controversy surrounding American Eagle Outfitters’ campaign starring actress Sydney Sweeney has created a lot of noise for the brand, but not much else. Traffic to American Eagle’s […]So far, the controversy surrounding American Eagle Outfitters’ campaign starring actress Sydney Sweeney has created a lot of noise for the brand, but not much

American Eagle Ad Controversy Hasn’t Driven Sales, Early Data Suggests Read More »