Ciencias de la comunicación

Unilever Acquires Dr. Squatch to Deepen Its Gen Z Market Play

Unilever on Monday, June 23, said it has agreed to acquire Dr. Squatch, expanding its portfolio of Gen Z brands as it increases its investment in influencer marketing.  The U.S. […]Unilever on Monday, June 23, said it has agreed to acquire Dr. Squatch, expanding its portfolio of Gen Z brands as it increases its investment

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FTC Clears Omnicom-IPG Deal, Bans Politically Motivated Ad Boycotts

The FTC approved Omnicom’s $13.5 billion acquisition of Interpublic Group with conditions barring the combined company from steering ad spend based on political or ideological viewpoints.The FTC approved Omnicom’s $13.5 billion acquisition of Interpublic Group with conditions barring the combined company from steering ad spend based on political or ideological viewpoints. Read More

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