Ciencias de la comunicación

Why Michelob Ultra Put FIFA Club World Cup Among Its US Soccer Goals

FIFA Club World Cup among Michelob Ultra’s US soccer goals after last year’s Copa América and heading into next year’s North American World Cup, with the Anheuser-Busch InBev brand looking to become a fan fixture.FIFA Club World Cup among Michelob Ultra’s US soccer goals after last year’s Copa América and heading into next year’s North

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Apple’s ‘Shot on iPhone’ Scores Cannes Grand Prix for Creative Effectiveness 

Apple’s “Shot on iPhone,” marking its 10th anniversary this year, took home a Cannes Lions Grand Prix in Creative Effectiveness.Apple’s “Shot on iPhone,” marking its 10th anniversary this year, took home a Cannes Lions Grand Prix in Creative Effectiveness. Read More

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Mother Nature Became a Music Artist on Spotify–and Won Cannes Innovation Grand Prix

As climate action commitments lag, the Museum of the United Nations and Spotify used nature’s sounds to create music and earn money that could help the earth.As climate action commitments lag, the Museum of the United Nations and Spotify used nature’s sounds to create music and earn money that could help the earth. Read More

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AI Is Reshaping the Marketing Funnel, From Search to Social

This post was created in partnership with Iterable Mainstream AI usage is quickly transforming consumer engagement with brands, requiring a shift from high-volume, transactional marketing to high-value, personalized relationships. During […]This post was created in partnership with Iterable Mainstream AI usage is quickly transforming consumer engagement with brands, requiring a shift from high-volume, transactional marketing

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How Brands Can Build Lasting Relationships With Fickle Customers

This post was created in partnership with Fetch Key takeaways Consumers today have infinite ways to scroll past, swipe away, or price compare a brand out of their lives, and […]This post was created in partnership with Fetch Key takeaways Consumers today have infinite ways to scroll past, swipe away, or price compare a brand

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