Ciencias de la comunicación

The Next Era of Creative Marketing 

This post was created in partnership with Nativo Key takeaways With an increasing number of marketing and advertising channels, measuring marketing success can be difficult. Brands today are not only […]This post was created in partnership with Nativo Key takeaways With an increasing number of marketing and advertising channels, measuring marketing success can be difficult. […]

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Capitalizing on Retail Media’s New Opportunities

This post was created in partnership with Albertsons Media Collective Key takeaways Can the rise of retail media unlock the true potential of omnichannel strategy? During an ADWEEK House Cannes […]This post was created in partnership with Albertsons Media Collective Key takeaways Can the rise of retail media unlock the true potential of omnichannel strategy?

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Building a Power Trio of Creatives, Marketers, and Tech

This post was created in partnership with Adobe Marketing and creative teams may work differently, but their goal is the same: deliver fresh, relevant content that drives results—fast and at […]This post was created in partnership with Adobe Marketing and creative teams may work differently, but their goal is the same: deliver fresh, relevant content

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From Showtime to All the Time

This post was created in partnership with Cirque du Soleil Cirque du Soleil’s breathtaking performances transcend language, culture, and borders. And now the legendary brand is expanding to weave inspiration […]This post was created in partnership with Cirque du Soleil Cirque du Soleil’s breathtaking performances transcend language, culture, and borders. And now the legendary brand

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Vigilando al vigilante: análisis de los sesgos ideológicos en los contenidos analizados por las agencias verificadoras de referencia en España y Portugal

Las agencias de verificación emergen como nuevos actores comunicativos contra una desinformación espoleada por la digitalización. El hecho de que repliquen procedimientos típicos de los medios en cuanto a selección de contenidos y lógica competitiva por la audiencia hace pertinente analizar si, como sucede con estos, existen sesgos que condicionen su labor. Se propone una

Vigilando al vigilante: análisis de los sesgos ideológicos en los contenidos analizados por las agencias verificadoras de referencia en España y Portugal Read More »