Ciencias de la comunicación

A New Roadmap for Reporting About Latinos

With immigration perpetually at the forefront of U.S. political discourse, it’s more important than ever for journalists to know how to cut through the noise and report with accuracy, context, and humanity.  The National Association of Hispanic Journalists (NAHJ) has addressed this challenge with the newly updated 2025 edition of its Cultural Competence Handbook, a

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Coolr Names U.S. President to Lead Stateside Expansion

London-based social agency Coolr has appointed Mark Lainas as its first U.S. president, marking a major push into the American market. Coolr, founded in London in 2017, blends influencer marketing, […]London-based social agency Coolr has appointed Mark Lainas as its first U.S. president, marking a major push into the American market. Coolr, founded in London

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Volkswagen of America Opened 70 Years Ago, Leading to the One of the Most Famous Ads in History

Most people associate U.S. automotive innovation and industry with Michigan—Detroit, or perhaps Dearborn, where Henry Ford built his colossal River Rouge Plant. They probably wouldn’t think of Englewood Cliffs, New […]Most people associate U.S. automotive innovation and industry with Michigan—Detroit, or perhaps Dearborn, where Henry Ford built his colossal River Rouge Plant. They probably wouldn’t

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PepsiCo’s First New Logo in 25 Years Marks Its Shift to a ‘Branded House’

PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […]PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling

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