Ciencias de la comunicación

Checo Pérez regresa a México y celebrará con un Show Run en Reforma

Checo Pérez celebrará su regreso a México con un Show Run espectacular sobre Paseo de la Reforma. La celebración será doble debido a que, con su participación en el México GP 2026, alcanzará los 300 Grandes Premios disputados. El evento es organizado por Cadillac Formula 1 Team y el Formula… El post Checo Pérez regresa […]

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Horizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models: ‘It’s the Old System’

Horizon Media’s CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.Horizon Media’s CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future. Read More

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The One Thing Agency Chiefs Want to Change Over the Next 12 Months

From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O’Dell and Walrus share their priorities for the year aheadFrom AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O’Dell and Walrus share their priorities for the year ahead Read More

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Marketing Has a Goldfish Memory

At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating their […]At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why

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