Walmart Closes Vibe.co Acquisition, Signaling a Big Push Into Ad-Supported Streaming to Compete With Amazon
The retailer reportedly paid $1.4 billion for the startup.The retailer reportedly paid $1.4 billion for the startup. Read More
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ADWEEK’s 2026 Tech Stack Awards: Because Data Is Only as Good as Marketers’ Ability to Act On It
The marketing technology driving proven revenue impact in advertising and media.The marketing technology driving proven revenue impact in advertising and media. Read More
GrubHub and 40 Other Brands Test In-App Measurement in ChatGPT Ads
Brands are getting visibility into installs, in-app purchases, and subscriptions on their ChatGPT ads via AppsFlyerBrands are getting visibility into installs, in-app purchases, and subscriptions on their ChatGPT ads via AppsFlyer Read More
GrubHub and 40 Other Brands Test In-App Measurement in ChatGPT Ads Read More »
MTV for This Generation: Track Star Is What a Media Company Looks Like Now
Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire.Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire. Read More
MTV for This Generation: Track Star Is What a Media Company Looks Like Now Read More »
Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks
The biggest names in the creator economy are hiring CEOs, launching product lines, and courting Wall Street—provided they can avoid the pitfalls along the way.The biggest names in the creator economy are hiring CEOs, launching product lines, and courting Wall Street—provided they can avoid the pitfalls along the way. Read More
Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks Read More »
ADWEEK Brand Advantage: Nostalgia Marketing Needs a Gen Alpha Strategy
Misty-eyed Gen Zers are set to be the wealthiest and highest-spending generation in historyMisty-eyed Gen Zers are set to be the wealthiest and highest-spending generation in history Read More
ADWEEK Brand Advantage: Nostalgia Marketing Needs a Gen Alpha Strategy Read More »
Jazzercise Taps Super Nice to Ride the Nostalgia Wave Back to Relevance
The 57 year-old fitness brand wants to bring in the next generation while staying true to its coreThe 57 year-old fitness brand wants to bring in the next generation while staying true to its core Read More
Jazzercise Taps Super Nice to Ride the Nostalgia Wave Back to Relevance Read More »
TypeMock Launches Test Review for Smarter Unit Testing
TypeMock announced the launch of TypeMock Test Review, a new solution that helps software development teams evaluate the quality of their unit tests by identifying duplicate, fragile, ineffective, and high maintenance tests, a need that did not exist before the rise of AI generated tests. It is an oTypeMock announced the launch of TypeMock Test
TypeMock Launches Test Review for Smarter Unit Testing Read More »
Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open
Heineken will reward Williams’ longtime fans with a shot at this year’s U.S. Open.Heineken will reward Williams’ longtime fans with a shot at this year’s U.S. Open. Read More
Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open Read More »
Goldfish Revives Its Iconic Tagline to Court Health-Conscious Parents
The playful campaign reintroduces “The Snack That Smiles Back” tagline.The playful campaign reintroduces “The Snack That Smiles Back” tagline. Read More
Goldfish Revives Its Iconic Tagline to Court Health-Conscious Parents Read More »