Ciencias de la comunicación

The budget airline’s brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwindsThe budget airline’s brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwinds Read More

Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom’s global platforms business, Omni, will take over as CEO.Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom’s global platforms business, Omni, will take over as CEO. Read More

Though Fox News saw declines in total viewers and the demo, it still led both categories in April.Though Fox News saw declines in total viewers and the demo, it still led both categories in April. Read More

This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase intent these days, but the […]This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase

This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question:

This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opportunities. While […]This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to

Fox kicks off its World Cup campaign with new, celeb-filled ad.Fox kicks off its World Cup campaign with new, celeb-filled ad. Read More

This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to […]This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it

This post was created in partnership with Ibotta Entering the competitive CPG industry can be an uphill battle—even more so for a challenger brand. But with enough grit and determination, […]This post was created in partnership with Ibotta Entering the competitive CPG industry can be an uphill battle—even more so for a challenger brand. But

This post was created in partnership with Collectively Small business owners rarely get to do just one job. They handle marketing, finances, operations, customers, hiring, and whatever breaks before lunch. […]This post was created in partnership with Collectively Small business owners rarely get to do just one job. They handle marketing, finances, operations, customers, hiring,