Ciencias de la comunicación

The debut is part of a new paid membership program from the Apartment Therapy brand, part of a push to monetize its most engaged audience.The debut is part of a new paid membership program from the Apartment Therapy brand, part of a push to monetize its most engaged audience. Read More

The marketing cloud company is eyeing a transition from adtech vendor to AI infrastructure player.The marketing cloud company is eyeing a transition from adtech vendor to AI infrastructure player. Read More

Manufacturers have spent years trying to make warehouses of data behave like a single source of truth. They wrote custom connectors, maintained brittle API chains, and paid the tax every time a schema shifted or a vendor upgraded. Model Context Protocol, or MCP, is the first credible exit ramp fromManufacturers have spent years trying to

The sales bonanza has surpassed Black Friday in size but was challenging for brands this year.The sales bonanza has surpassed Black Friday in size but was challenging for brands this year. Read More

A new tool helps marketers appear in AI-driven recommendations.A new tool helps marketers appear in AI-driven recommendations. Read More

For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help bring its message to the […]For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help

At Cannes Lions, the company unveiled a performance-to-creative feedback loop tool.At Cannes Lions, the company unveiled a performance-to-creative feedback loop tool. Read More

Introducción: Señalar que esta investigación evalúa la percepción social de las campañas de comunicación social y, en particular, las de tráfico y seguridad vial, estableciendo relaciones, respecto de la efectividad, entre las mismas y la publicidad comercial. Metodología: Se basa en la combinación de técnicas cualitativas y cuantitativas, incluyendo análisis en SPSS y el software

The grocery chain launched shopping assistants last year with OpenAI and Google.The grocery chain launched shopping assistants last year with OpenAI and Google. Read More