Ciencias de la comunicación

Marriott Relaunches Commerce Media Network Following 3-Year Test Period

Marriott International first announced its ads business in 2022. Now, after three years of what the commerce media network’s general manager calls a “prolonged test and proof-of-concept period” alongside advertisers […]Marriott International first announced its ads business in 2022. Now, after three years of what the commerce media network’s general manager calls a “prolonged test

Marriott Relaunches Commerce Media Network Following 3-Year Test Period Read More »

Wasserman Study: 72% of Women Are Avid Sports Fans

Women sports fans support brands who see their value as a report from Wasserman’s The Collective finds huge buying power only matters if marketers speak to all the unique players in a growing game.Women sports fans support brands who see their value as a report from Wasserman’s The Collective finds huge buying power only matters

Wasserman Study: 72% of Women Are Avid Sports Fans Read More »

La alfabetización mediática en la educación sexual de adolescentes en centros públicos españoles

Esta investigación analiza las fuentes de información sobre educación sexual (ES) más consultadas por adolescentes españoles de 14 a 16 años, identifica las necesidades percibidas por docentes en alfabetización mediática e informacional relacionada con la ES y examina las fuentes que respaldan el contenido sobre salud sexual en TikTok. A partir de una encuesta a

La alfabetización mediática en la educación sexual de adolescentes en centros públicos españoles Read More »