Ciencias de la comunicación

UM Wins 7-Eleven Media Business as Parent Company Nears $50B Sale

UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard.UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard. Read

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Eli Lilly’s Big Task: Become a Loved and Trusted Pharma Brand

A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values.A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values. Read More

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3 Takeaways From Kantar’s 2025 Brand Summit

At market research firm Kantar’s Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies for growing in a time of tariffs and economic uncertainty.At market research firm Kantar’s Brand Summit event on May 15, the parent companies of those

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