Ciencias de la comunicación

Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising. Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising.  Read

The bank has increased its offers by 31% year-over-year.The bank has increased its offers by 31% year-over-year. Read More

ADWEEK’s Social Media Week has come to a close, but the social and influencer marketing conversation is here to stay. Brands big and small convened at the event in New […]ADWEEK’s Social Media Week has come to a close, but the social and influencer marketing conversation is here to stay. Brands big and small convened

Kantar’s 20th annual BrandZ report values the world’s top 100 brands at $10.7 trillion, using a combination of financial performance and consumer perception to reveal how brand strength drives long-term business growth.Kantar’s 20th annual BrandZ report values the world’s top 100 brands at $10.7 trillion, using a combination of financial performance and consumer perception to

Chris Sojka has dropped a psychedelic diss track targeting his former business partner David Eisenman, who on Tuesday announced the launch of his new ad agency Cosmic Charlie.Chris Sojka has dropped a psychedelic diss track targeting his former business partner David Eisenman, who on Tuesday announced the launch of his new ad agency Cosmic Charlie. Read

The retailer’s global ad business grew by 50%.The retailer’s global ad business grew by 50%. Read More

The publisher is expanding its investment in its membership councils, whose annual dues are a hefty source of reader revenue.The publisher is expanding its investment in its membership councils, whose annual dues are a hefty source of reader revenue. Read More