Ad industry is not immune from the effects of the Iran War, according to WARC’s latest forecastAd industry is not immune from the effects of the Iran War, according to WARC’s latest forecast Read More
WARC: Strait of Hormuz Closure Could Cost Billions in Ad Spend Growth Read More »
Pentaleap and Zitcha want to bring retailers’ ad and merchant teams together.Pentaleap and Zitcha want to bring retailers’ ad and merchant teams together. Read More
2 Adtech Startups Team up To Solve Retail Media’s Biggest Problem Read More »
Adobe’s Lions Creators partnership comes as brands and platforms compete for influence.Adobe’s Lions Creators partnership comes as brands and platforms compete for influence. Read More
Adobe Makes Its Biggest Cannes Lions Bet Yet Amid Race to Court Creators Read More »
AI is inevitable, but even at its best it cannot be used in a vacuum. Every one of us is a human being with a heart and mind, and those parts of us are what make our decisions.AI is inevitable, but even at its best it cannot be used in a vacuum. Every one of
AI Cannot Replace Real Leadership Read More »
ADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards. For over 20 years, these awards spotlight the media strategy behind the most recognizable campaigns […]ADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards. For over 20 years, these awards spotlight the media strategy
Shortlist Revealed for ADWEEK Media Plan of the Year 2026 Read More »
More than a third of all annual app subscription cancellations happen within the first month. That first stretch holds the single greatest concentration of annual churn, and once someone steps out, the door usually stays shut. Annual reactivation sits at about 5 percent overall, and it hardly movesMore than a third of all annual app
Subscription apps are losing users faster than ever Read More »
Introducción: El presente estudio analiza la implantación del branding experiencial en el sector del ibérico en España, un ámbito caracterizado por su fuerte identidad cultural, pero con limitaciones en la gestión estratégica de marca. En un contexto donde la experiencia del consumidor se configura como eje de competitividad, la investigación examina el grado de adopción
Branding experiencial en industrias tradicionales: el caso del sector ibérico español Read More »
Real time is a phrase that gets tossed around until it means very little. In astrophotography, real time lives in the interval between when a satellite intrudes on your exposure and when you decide to toss the frame. A feed is only as useful as the speed and relevance of what it delivers. Here, theReal
DomainTools announces real time threat feeds Read More »
Brands such as Nike, Pepsi, and Michelob Ultra celebrated the New York Knicks’ historic NBA championship.Brands such as Nike, Pepsi, and Michelob Ultra celebrated the New York Knicks’ historic NBA championship. Read More
6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win Read More »
Scalpers Woman The way she wears it, es la colección de baño donde el verano se vive a través del color. El verano se construye desde el color, la actitud y la libertad de estilo en la nueva colección de baño de Scalpers Woman: The way she wears it. Una propuesta que reúne una selección
Scalpers Woman: “The way she wears it” Read More »
