Both companies are spending massively on AI infrastructure: It’s a gambit that could pay off as signals point to AI improving advertising performance.Both companies are spending massively on AI infrastructure: It’s a gambit that could pay off as signals point to AI improving advertising performance. Read More
Three Takeaways From Meta and Google’s Earnings Calls Read More »
Ads make up just 10% of its revenue. The platform hopes to grow that number without alienating its paying subscribers.Ads make up just 10% of its revenue. The platform hopes to grow that number without alienating its paying subscribers. Read More
Chess.com Surpassed 250 Million Users And Is Launching a New Advertising Gambit Read More »
Fox News was the only network with across-the-board week-to-week gains.Fox News was the only network with across-the-board week-to-week gains. Read More
Week of April 20 Cable News Ratings: Viewership After WHCD Incident Read More »
From outcomes-based pricing to agent-led orchestration and the future of discoverability, these are the conversations that dominated Possible.From outcomes-based pricing to agent-led orchestration and the future of discoverability, these are the conversations that dominated Possible. Read More
5 Themes That Defined Possible 2026 Read More »
The company is separating into three segments organized around PayPal, Venmo, and crypto.The company is separating into three segments organized around PayPal, Venmo, and crypto. Read More
Antonio Lucio Joins PayPal as CMO Amid Massive Restructure Read More »
X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery. X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery. Read More
X Revamps Its Ads Manager, Folding in New AI Performance Tools Read More »
This is the third promo promoting NBC’s upcoming 100th anniversary.This is the third promo promoting NBC’s upcoming 100th anniversary. Read More
NBC Races Into 100th Anniversary With Kentucky Derby-Bound Promo Read More »
Part of the brand’s Made in America platform, the campaign celebrates the beer’s 150th anniversaryPart of the brand’s Made in America platform, the campaign celebrates the beer’s 150th anniversary Read More
In Its Summer Campaign, Budweiser Waves the Flag — A Lot Read More »
The pasta sauce brand is taking its marketing to the next levelThe pasta sauce brand is taking its marketing to the next level Read More
Rao’s Enlists Goodby Silverstein & Partners to Make its Brand Iconic Read More »
Earlier this year, I spent a few weeks trying to get a source to talk to me for a story. This is a standard way for a journalist to spend time, but unlike reluctant sources I’ve worked with in the past, this wasn’t someone who was shy or had something to lose by talking. My
A Source Thought I Was a Bot. How Can Reporters Prove They’re Human? Read More »
