Ciencias de la comunicación

Before she was a New York Times bestselling author, a top-ranked Peloton instructor, and one of Time magazine’s 2023 Latino Leaders, Robin Arzon was very much in a different part of the job market, specifically in the world of law. The successful multi-hyphenate left her role as a corporate litigator at a New York City…Before […]

The numbers Omnicom reported $3.9 billion in revenue for its fiscal quarter ending Sept. 30. Organic growth was up 6.5% year over year, coming in slightly higher than last quarter’s 5.2% organic growth. Advertising and media services, as well was experiential, drove the revenue increases, up 9.4% and 35.3% year-over-year, respectively. The holding company maintained…The

Talk about a hat trick. ABC News, NBC News, and CBS News all saw gains in total viewers and in the advertiser-coveted Adults 25-54 demo for the week October 7. As with the morning shows, Hurricane Milton likely contributed to the rise in viewership for the evening broadcasts. ABC News and NBC News particularly benefitted…Talk

ABC News’ Good Morning America widened its total viewer gap over NBC News’ Today as it remained in the top spot for the third week in a row. Meanwhile, Today stayed ahead of its rival in the advertiser-coveted Adults 25-54 demo. News on Hurricane Milton’s approach and destructive landfall almost certainly boosted both networks to…ABC

Monday, Oct. 7 At the top of the week, Fox News’ The Five wins in primetime total viewers, while Jesse Watters Primetime wins the demo. Meanwhile, The Last Word with Lawrence O’Donnell was MSNBC’s most-watched show in total viewers, while Erin Burnett OutFront took that title for CNN. 25-54 Demographic (Live+SD x 1,000) Total Day:…Monday,

John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in Greenville-Spartanburg-Anderson, South Carolina and Asheville, North Carolina, television market. Before joining WYFF in 2016, Humphries served four years as…John

TestRail announced its latest report, Exploring the Impact of AI in QA. Based on the QA industry’TestRail announced its latest report, Exploring the Impact of AI in QA. Based on the QA industry’ Read More

In a dramatic turn of events within the X versus advertisers lawsuit, Unilever has been removed from the lawsuit after coming to an agreement with X. For context, earlier this year, Elon Musk’s X (previously Twitter) filed a lawsuit against several former advertisers, claiming they coordinated an illegal advertising boycott against the platform. This legal…In

People are noticing Mint Mobile’s paid media more than they did earlier this year. When asked throughout July, August, and September if they recalled seeing or hearing one of the budget-friendly wireless provider’s ads in the past two weeks, 21.4% of U.S. adults said they did, according to data analytics firm YouGov. That’s up from…People

McCafe At Home teamed up with Puerto Rican reggaeton artist Lunay on a campaign that shows how brands are increasingly looking to reach Hispanic and Latinx consumers through social media. Coffee is a major part of Latinx culture. So, McDonald’s at-home coffee brand McCafe At Home worked with Lunay for the second year on a…McCafe