Ciencias de la comunicación

UM Wins 7-Eleven Media Business as Parent Company Nears $50B Sale

UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard.UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard. Read

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Eli Lilly’s Big Task: Become a Loved and Trusted Pharma Brand

A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values.A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values. Read More

Eli Lilly’s Big Task: Become a Loved and Trusted Pharma Brand Read More »