At market research firm Kantar’s Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies for growing in a time of tariffs and economic uncertainty.At market research firm Kantar’s Brand Summit event on May 15, the parent companies of those
3 Takeaways From Kantar’s 2025 Brand Summit Read More »
At upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences.At upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences. Read More
Fox Ad Boss Jeff Collins Sells a Super Bowl-Like Event to Every Crowd Read More »
The Briefing finished under the million-viewer mark.The Briefing finished under the million-viewer mark. Read More
Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising. Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising. Read
EXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation Read More »
The bank has increased its offers by 31% year-over-year.The bank has increased its offers by 31% year-over-year. Read More
Chase’s Ad Business Drove $12B in Customer Spend Last Year Read More »
ADWEEK’s Social Media Week has come to a close, but the social and influencer marketing conversation is here to stay. Brands big and small convened at the event in New […]ADWEEK’s Social Media Week has come to a close, but the social and influencer marketing conversation is here to stay. Brands big and small convened
McDonald’s, Olipop, and Nissan Dish on Their Buzziest Brand Collabs Read More »
Kantar’s 20th annual BrandZ report values the world’s top 100 brands at $10.7 trillion, using a combination of financial performance and consumer perception to reveal how brand strength drives long-term business growth.Kantar’s 20th annual BrandZ report values the world’s top 100 brands at $10.7 trillion, using a combination of financial performance and consumer perception to
Kantar: Apple is the World’s Most Valuable Brand at $10.7 Trillion Read More »
Chris Sojka has dropped a psychedelic diss track targeting his former business partner David Eisenman, who on Tuesday announced the launch of his new ad agency Cosmic Charlie.Chris Sojka has dropped a psychedelic diss track targeting his former business partner David Eisenman, who on Tuesday announced the launch of his new ad agency Cosmic Charlie. Read
Madwell Cofounder Chris Sojka Drops Diss Track Targeting Ex-Partner’s New Venture Read More »
NBCU’s Mark Marshall says that being in the rafters of Radio City Music Hall for the upfront wasn’t his pitch.NBCU’s Mark Marshall says that being in the rafters of Radio City Music Hall for the upfront wasn’t his pitch. Read More
NBCU Ad Chief Talks Michael Jordan, Versant, and Being Roasted by Jimmy Kimmel Read More »
The retailer’s global ad business grew by 50%.The retailer’s global ad business grew by 50%. Read More
