Ciencias de la comunicación

When Google announced in July that it was not deprecating third-party cookies on the web, the industry breathed a sigh of relief. And a groan. For four years, the industry has been preparing for the cookieless future, including testing Google’s suite of privacy-enhancing technologies, Privacy Sandbox. The July announcement made it seem as if some…When

Authenticity is key. The phrase appears in virtually every conversation about influencer marketing. And while it remains accurate, panelists at a group chat at ADWEEK House during Advertising Week New York, sponsored by creator marketing agency The Shelf, dove deeper into how working with creators is changing. “Four or five years ago, it used to…Authenticity

The New York Times sports publisher The Athletic partnered with the sports streaming service Fubo on Tuesday, the latest in a series of integrated partnerships spearheaded by The Athletic since it debuted advertising on its website two years ago. The multiyear tie-up will first see Fubo integrated into live game blogs, with future plans for…The

Fox News announced on Monday that Vice President Kamala Harris would sit down for an interview with its chief political anchor, Bret Baier, on Wednesday, Oct. 16, at 6 p.m. ET. This will be the Democratic presidential candidate’s first formal interview on the network and will be conducted in the battleground state of Pennsylvania. The…Fox

Hurricane Milton’s landfall on Florida’s west coast occurred on Wednesday night, and viewers were glued in to witness its ferocity as the cable news networks offered blanket coverage of the storm. The big three cable news networks combined for nearly 5 million viewers between 4 p.m. and midnight, with the category three storm making landfall…Hurricane

Genius Sports and the Los Angeles Rams know that just because you have fans in your building on game day doesn’t mean you have their undivided attention. The growth of fantasy sports, gambling, short-form video, and streaming content means fans are still deferring to their devices regardless of what they’ve paid for admission or what’s…Genius

With artificial intelligence continuing to advance, the industry is starting to move from the “robots are coming for our jobs” to acceptance. AI platform Brand.AI sponsored a group chat at ADWEEK House during Advertising Week New York looking into exactly how different facets of the industry are embracing AI. Founder and co-CEO Chelsey Susin Kantor…With

You’ve found a new show. It feels made for you. It’s well written, the cast is phenomenal, and you can’t wait to see where Season 2 goes. The show’s only been out for about two months, but you see news that it’s been cancelled already. Another bites the dust. You realize something that felt made…You’ve

Feed a prompt to an AI image generator and you’re bound to encounter an insidious pattern: Do the people look … too stunning? Perhaps even wanton? Gender, race, body type, nationality, religion–you’re almost guaranteed to get prejudiced and outdated stereotypes when using these descriptors in prompts. And “wanton” is a deliberate adjective; it’s mostly used…Feed