Ciencias de la comunicación

The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the contract the two parties signed last year when Paste Media acquired the titles Jezebel and Splinter from G/O Media in November 2023. The…The […]

For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea, resulting in her growing up in a multicultural household. Her upbringing has always played a major role in her life and the…For

Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In “Immersive Brand Moments: Designing Experiences That Captivate and Convert,” an ADWEEK House group chat presented by National CineMedia, panelists chimed in on making events stand out. “There has just still been a lot of…Successful

No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any “talking” wall plaque or novelty necktie-and yet those gifts, or “gifts,” arrive each year, destined for dusty basements and yard sales across America. Shutterfly, in one of the first holiday ads to launch for the 2024 season, suggests…No

Happy Friday to all who celebrate. In this week’s roundup of stories we didn’t post for one reason or another, we see the usual to and fro of local talent. We also see that an Atlanta artist is paying tribute to Jovita Moore, who died from brain cancer in 2021 and a GoFundMe has been…Happy

The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. “As video has become a bigger part of the conversation in the podcast space,…The

Melissa Torres is leaving WWLP in Springfield, Massachusetts. The Nexstar NBC affiliate said Torres is moving out west to work at another Nexstar station. By the goodbye photo we posted, it looks like she’s going to KRQE in Albuquerque, New Mexico. “I’m filled with a multitude of emotions as I close this chapter in my…Melissa

Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back foot thanks to the response to its dominance in search. The proposed remedies recommended by the Department of Justice (DOJ) to rid Google of its alleged monopolistic behavior in search have the potential to hamper…Conquering

Allen Media-owned station KADN in Lafayette and Acadiana, La., laid off staff due to “economic challenges.” (TVSpy)Allen Media-owned station KADN in Lafayette and Acadiana, La., laid off staff due to “economic challenges.” (TVSpy) Read More