Versant CEO Mark Lazarus says the new name is a “blueprint for versatility, growth, and innovation.”Versant CEO Mark Lazarus says the new name is a “blueprint for versatility, growth, and innovation.” Read More
Comcast’s Cable Spin-Off Officially Rebrands as Versant Read More »
Tubi showcases new products to reach younger viewers at NewFronts.Tubi showcases new products to reach younger viewers at NewFronts. Read More
Tubi Unveils New Ad Products and Partnerships to Reach Growing Gen Z Audience Read More »
NBC Nightly News with Lester Holt was also the only newscast to record year-to-year growth in the demo.NBC Nightly News with Lester Holt was also the only newscast to record year-to-year growth in the demo. Read More
Week of April 28 Evening News Ratings: NBC Nightly News Scores Week-to-Week Gains Read More »
The trio did see erosion among Adults 25-54 viewers.The trio did see erosion among Adults 25-54 viewers. Read More
Week of April 28 Morning News Ratings: All 3 Morning Shows Avoid Total Viewer Drops Read More »
Tariffs are still a dark cloud—but there’s a silver lining for Ford.Tariffs are still a dark cloud—but there’s a silver lining for Ford. Read More
Two Years Ago, Ford’s Made-in-America Talk Was Just Marketing. Today, It’s Gold Read More »
Hoffman last worked as vice president and general manager of WKMG in Orlando.Hoffman last worked as vice president and general manager of WKMG in Orlando. Read More
Jeff Hoffman Named News Director for WKYC in Cleveland Read More »
Nicole Wallace and Erin Burnett were first for their respective networks.Nicole Wallace and Erin Burnett were first for their respective networks. Read More
The town hall was below The Rachel Maddow Show, which wrapped up its 100-day Monday through Friday run on Wednesday.The town hall was below The Rachel Maddow Show, which wrapped up its 100-day Monday through Friday run on Wednesday. Read More
Thursday, May 1 Evening Cable News Ratings: 100 Days of Trump Town Hall is 1st for MSNBC Read More »
Brand equity and short-term sales are not mutually exclusive.Brand equity and short-term sales are not mutually exclusive. Read More
How trailers have evolved into a CTV+ platform with guaranteed audiences.How trailers have evolved into a CTV+ platform with guaranteed audiences. Read More
Cinema Advertising Reimagined: Insights From Amy Tunick, CMO of NCM Read More »
