MSNBC and CNN split second place between total viewers and the Adults 25-54 demo.MSNBC and CNN split second place between total viewers and the Adults 25-54 demo. Read More
Sunday, March 23 Evening Cable News Ratings: MSNBC Finishes 2nd in Total Viewers Read More »
KFC’s recent ad in which a man is baptized in a lake of gravy has sparked hundreds of complaints from some viewers who claim it is blasphemous and glorifies cults. KFC’s recent ad in which a man is baptized in a lake of gravy has sparked hundreds of complaints from some viewers who claim it is
Not Everyone Wants to Join KFC’s Gravy Cult, as Ad Draws Backlash Read More »
YouTube is back in upfront week, essentially completing the lineup of major publishers.YouTube is back in upfront week, essentially completing the lineup of major publishers. Read More
YouTube Completes Upfront Week, Locking In Date for Brandcast Event Read More »
Gen Z is rewriting the rules of engagement.Gen Z is rewriting the rules of engagement. Read More
How Overtime CEO Dan Porter Built a Billion-Dollar Sports Brand Read More »
Major League Baseball and Wieden+Kennedy give fans opening day anime with help from Passion Pictures and Echelle Studios.Major League Baseball and Wieden+Kennedy give fans opening day anime with help from Passion Pictures and Echelle Studios. Read More
MLB and Wieden+Kennedy Give Fans Opening Day Anime Read More »
Flores takes over for Drea Blackwell, who is leaving the station to focus on her family.Flores takes over for Drea Blackwell, who is leaving the station to focus on her family. Read More
Jake Flores Named Sports Director at KSBW in Salinas Read More »
Introducción: El crecimiento de las redes sociales, especialmente X (antes Twitter), ha impulsado la investigación científica, destacándose como fuente valiosa de datos. Esta revisión analiza los factores clave que han favorecido su uso, las tendencias futuras y los desafíos para los investigadores. Metodología: La revisión, basada en una búsqueda sistemática en Scopus, adoptó un mapeo
Los Datos de X en la Investigación Científica: Tendencias y Desafíos Read More »
Introducción: El estudio se centró en determinar si las actividades de los usuarios en Instagram influyen en su intención de compra en la plataforma y cómo la intención está relacionada con la formación de preferencias o desconfianza hacia los influencer debido a su impacto en la decisión de compra. Metodología: Para desarrollar este objetivo se
Julie’s merch drop is the latest example of the brand taking an unusual marketing approach for a pharmaceutical company.Julie’s merch drop is the latest example of the brand taking an unusual marketing approach for a pharmaceutical company. Read More
Pharma Brand Julie Drops Spring Break Merch to Take Shame Out of the Morning-After Pill Read More »
Retailers are looking for more creative and traditional marketing.Retailers are looking for more creative and traditional marketing. Read More
How PayPal, Sam’s Club, and Nordstrom Plan to Grow Their Ad Businesses Read More »
