How trailers have evolved into a CTV+ platform with guaranteed audiences.How trailers have evolved into a CTV+ platform with guaranteed audiences. Read More
Cinema Advertising Reimagined: Insights From Amy Tunick, CMO of NCM Read More »
Head of sports ad sales Ryan Briganti reflects on one year in the role and where Paramount goes next.Head of sports ad sales Ryan Briganti reflects on one year in the role and where Paramount goes next. Read More
Inside Paramount’s Sports Ad Strategy as Ratings Score and Markets Shift Read More »
Samsung Ads looks to deliver outcomes-based solutions amid market uncertainty.Samsung Ads looks to deliver outcomes-based solutions amid market uncertainty. Read More
Samsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads Read More »
Disney planned a global marketing effort to make the title change official around the world.Disney planned a global marketing effort to make the title change official around the world. Read More
New Avengers Assemble: Inside Marvel’s Unprecedented Thunderbolts* Title Rebrand Read More »
Think of this as a roadmap, allowing you to strategically chart a course toward a more impactful alliance.Think of this as a roadmap, allowing you to strategically chart a course toward a more impactful alliance. Read More
The 4 Levels of the CMO–CFO Partnership Read More »
An important step in building agility is reducing marketing for marketing’s sake.An important step in building agility is reducing marketing for marketing’s sake. Read More
4 Tactics for CMOs to Lead an Enterprise Into Its Agility Era Read More »
The exec will help scale the agency’s experience and activation arm.The exec will help scale the agency’s experience and activation arm. Read More
Assembly Finds its First Chief Media Officer in Jason Lim Read More »
The Justice Department wants to force the sale of AdX and DFP to address Google’s illegal monopoly in adtech.The Justice Department wants to force the sale of AdX and DFP to address Google’s illegal monopoly in adtech. Read More
DOJ Wants Google to Sell Off AdX and DoubleClick for Publishers ASAP Read More »
Portnoy claimed the station pulled a bait and switch and then had the audacity to use a quote during the interviewPortnoy claimed the station pulled a bait and switch and then had the audacity to use a quote during the interview Read More
The former morning anchor can now be seen at 5 p.m. on weekdays.The former morning anchor can now be seen at 5 p.m. on weekdays. Read More
Tim Lammers Moves From AM to PM at WTIC in Hartford Read More »
