Ciencias de la comunicación

T-Mobile Advertising Connects Data and IPG Mediabrands Clients at NewFronts

T-Mobile Advertising Solutions connects data and IPG Mediabrands clients at NewFronts as recent acquisitions power a push into retail media network sales.T-Mobile Advertising Solutions connects data and IPG Mediabrands clients at NewFronts as recent acquisitions power a push into retail media network sales. Read More

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TikTok Builds on Premium Ad Pitch With Cultural Targeting, Expanded Publisher Lineup at NewFronts

While its US operations remain under scrutiny, TikTok sweetens its ad inventory with Formula 1, WBD, and Red Bull Media.While its US operations remain under scrutiny, TikTok sweetens its ad inventory with Formula 1, WBD, and Red Bull Media. Read More

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Kevin O’Connor Lands CMO Role at X Games

Action sports competition X Games has hired Kevin O’Connor as its new chief marketing officer (CMO). O’Connor brings more than 15 years of experience to the growing brand, most recently […]Action sports competition X Games has hired Kevin O’Connor as its new chief marketing officer (CMO). O’Connor brings more than 15 years of experience to

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