Ciencias de la comunicación

OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve

OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting losses of $14 billion by the end of 2026. That is not a stable platform from which to build an enterprise brand.OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting

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From the Pantry to Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture

Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery.Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery. Read More

From the Pantry to Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture Read More »

ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketing

The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve. Read More

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