Ciencias de la comunicación

ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketing

The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve. Read More

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McDonald’s Mounts Its Largest-Ever World Cup Push With a Roster of Soccer Legends

McDonald’s has assembled an all-star team of soccer players from around the globe for its biggest-ever World Cup push.  Ahead of the 2026 FIFA World Cup, the global marketing push […]McDonald’s has assembled an all-star team of soccer players from around the globe for its biggest-ever World Cup push.  Ahead of the 2026 FIFA World

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Havas Bets on a Record Label to Reshape Brand-Music Partnerships

Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a distribution […]Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group

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Peer39 Acquires Adlooks from Scope3 in Ad Verification Push

With the takeover, Peer39 will gain new brand safety capabilities in the walled gardens of Meta and Google, enabling it to take on DoubleVerify and IAS.With the takeover, Peer39 will gain new brand safety capabilities in the walled gardens of Meta and Google, enabling it to take on DoubleVerify and IAS. Read More

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