Ciencias de la comunicación

Anthropic Files for IPO as AI Race Hits Public Markets

Testing investor appetite after a $965 billion valuation surge, the Claude maker moves to take its AI ambitions from private-market frenzy to a public listingTesting investor appetite after a $965 billion valuation surge, the Claude maker moves to take its AI ambitions from private-market frenzy to a public listing Read More

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This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs

A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with their own first-party datasets.A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with

This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs Read More »

In World Cup Ad, Hyundai Signals Its Future Ambitions With Players You Don’t Know Yet

The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. That means tomorrow’s […]The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for

In World Cup Ad, Hyundai Signals Its Future Ambitions With Players You Don’t Know Yet Read More »