Price’s appointment comes after a string of board and C-suite departures at the adtech company.Price’s appointment comes after a string of board and C-suite departures at the adtech company. Read More
The Trade Desk Taps Ex-Google and LinkedIn Ad Exec Penry Price for Board Appointment Read More »
Netflix’s marketing looks to make its first Home Run Derby an even bigger hit.Netflix’s marketing looks to make its first Home Run Derby an even bigger hit. Read More
In the fall of 2012, just weeks into my Nieman Fellowship, our class went to see “Marie Antoinette” at the American Repertory Theater at Harvard University. I struggled with the play, and I remember feeling like I couldn’t grasp what was happening on stage, that I was missing something everyone else understood. When our curator,
A Curiosity-Inspired Career Pivot Leads to a New Journalism Venture Read More »
How Amazon, Tinuiti, Liquid I.V., and Sony authentically tapped into streaming TV fandomsHow Amazon, Tinuiti, Liquid I.V., and Sony authentically tapped into streaming TV fandoms Read More
When Streaming TV Integrations Don’t Feel Like Ads Read More »
The Unilever brand’s Spider-Man: Brand New Day partnership combines film, TV, retail, and experiential.The Unilever brand’s Spider-Man: Brand New Day partnership combines film, TV, retail, and experiential. Read More
Liquid I.V. Weaves Spider-Man Into Its Growing Entertainment Strategy Read More »
After its 2005 retreat, the beauty giant’s U.K. comeback is built on hyperlocal nuance, a strategy it’s already exporting worldwide.After its 2005 retreat, the beauty giant’s U.K. comeback is built on hyperlocal nuance, a strategy it’s already exporting worldwide. Read More
Sephora’s Second Shot at the UK Is Influencing Its Global Expansion Read More »
The marketer confirmed his exit on LinkedIn.The marketer confirmed his exit on LinkedIn. Read More
Take 5 Oil Change’s First CMO Doug Zarkin Departs After One Year Read More »
OpenAI is projecting $100 billion in ad revenue by 2030. Emarketer puts the ceiling for the entire chatbot ad market at just $5.41 billion. OpenAI is projecting $100 billion in ad revenue by 2030. Emarketer puts the ceiling for the entire chatbot ad market at just $5.41 billion. Read More
OpenAI’s Ad Business Is on Pace to Miss Its Own Forecast By 90%, Analyst Says Read More »
Christian Dior Desfile Alta Costura Otoño Invierno 26-27. La colección corresponde, en el lenguaje de couture, a la obra de la escultora estadounidense Lynda Benglis. Muchas de las obras de la artista comienzan con materiales bidimensionales que se transforman, a través de nudos, plisados o moldeados, en tridimensionales. El arte de la alta costura lleva
Christian Dior Desfile Alta Costura Otoño Invierno 26-27 Read More »
Jaeger-LeCoultre: Fragancias para la aventura, la feminidad y el sonido. Jaeger-LeCoultre y el artista olfativo Nicolas Bonneville inician un nuevo capítulo en su diálogo creativo. Tres nuevas firmas olfativas fueron creadas en exclusiva para la Maison en el marco de su programa Made of Makers. Nicolas Bonneville explora la identidad sensorial de Jaeger-LeCoultre a través
Jaeger-LeCoultre: Fragancias para la aventura, la feminidad y el sonido Read More »
