I’ve worked on systems that have been running for years, the kind you don’t think about because they just work. No noise, no constant updates, no surprises. They were built carefully, and that care shows over time. You can tell when something was designed with longevity in mind because it doesn’t deI’ve worked on systems […]
How AI is causing app litter everywhere Read More »
Index Exchange is betting that its containerized approach will improve the latency of programmatic auctions while creating a more fair and competitive buy-side market.Index Exchange is betting that its containerized approach will improve the latency of programmatic auctions while creating a more fair and competitive buy-side market. Read More
Challenging some marketing misconceptions about the challenges facing the wine industry.Challenging some marketing misconceptions about the challenges facing the wine industry. Read More
Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generation Read More »
Brands are skipping the festival grounds and staging their own moments off-siteBrands are skipping the festival grounds and staging their own moments off-site Read More
Inside Coachella’s Off-Site Events That Are Rewriting the Festival’s Landscape Read More »
While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like marketing moments and more like […]While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like
6 Coachella Brand Activations That Were Actually Worth Waiting in Line For Read More »
This post was created in partnership with Dash Social As the algorithm that permeates social media evolves to prioritize more personalized content and user engagement, foundational metrics like follower count […]This post was created in partnership with Dash Social As the algorithm that permeates social media evolves to prioritize more personalized content and user engagement,
What Social Media Success Looks Like in a Post-Follower World Read More »
The DSP dangles ChatGPT ad placement driven by prompt relevance and CPMs range from $15 to $60, with a $50,000 minimum spend required for the pilot.The DSP dangles ChatGPT ad placement driven by prompt relevance and CPMs range from $15 to $60, with a $50,000 minimum spend required for the pilot. Read More
EXCLUSIVE: Leaked Deck Reveals StackAdapt’s Playbook for ChatGPT Ads Read More »
This post was created in partnership with Brandwatch Marketing data exploded when traditional search engines took over the internet, providing brands with fresh insights into consumer interests and habits. But […]This post was created in partnership with Brandwatch Marketing data exploded when traditional search engines took over the internet, providing brands with fresh insights into
Consumers Are Taking a New Purchase Journey on Social Read More »
This post was created in partnership with Respondology AI is changing how brands interact on social media. Increasingly, the real action is happening in the comments—where conversations unfold, and brand […]This post was created in partnership with Respondology AI is changing how brands interact on social media. Increasingly, the real action is happening in the
If Comments Are the New Frontline, How Is Your Brand Showing Up? Read More »
This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates an unprecedented volume of signals, […]This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates
Social Media Marketing Enters Its AI Intelligence Era Read More »
