Ciencias de la comunicación

Instagram is testing a new feature powered by Meta AI–spotted by ADWEEK and confirmed by Meta–that helps people explore content with more depth by surfacing tailored search results directly in the comments section. For example, a post from @overheardinyc about a running club prompted a Running clubs in NYC search icon at the top of…Instagram […]

The odds seemed stacked against Scale by Zambezi, the media agency under creative shop Zambezi, at the start of 2024. After a few projects had ended and certain clients reduced budgets, Scale faced a 26% drop in revenue compared to 2023. But business turned around, and over the course of the year, Scale was able…The

According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending “the strategic prowess of consultancies with the creative excellence of agencies.” Since its founding in 2014, the agency has grown from seven employees to more than 750, offering full-service capabilities across creative, digital, public relations, data, and technology. It…According

Major League Baseball enters its 2025 season with the winds of change firmly at its back after two straight years of increased attendance, TV viewership, and media visibility. More than 71.3 million fans went to MLB games in 2024, an 11% increase over 2022. Viewership at home is way up as well: Fox’s 2024 World…Major

Major League Baseball is beginning the third year of its popular rule changes with a new chief marketing officer. Uzma Rawn Dowler took the reins during the offseason after Karin Timpone stepped down in December. “It’s a really exciting time for people to come to work,” she tells ADWEEK. “Coming out of a dream season,…Major

PHD entered 2024 in a precarious position. After winning ADWEEK’s Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line. Unfortunate timing meant multiple clients–Volkswagen Group, HP, Unilever, Sainsbury’s, Singapore Airlines, and Vitasoy–kicked off overlapping reviews, creating a cumulative effect…PHD

Women’s sports continue scoring big. Today, a new report from TV outcomes and data company EDO revealed that women’s sports spiked to a 56% increase in ad effectiveness year over year, fueled by a 131% increase in viewership in 2024. Women’s sports ads also brought 40% more ad effectiveness/impact than the average primetime ad last…Women’s

John Trevino has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio. “John brings more than 30 years of experience in the local broadcast industry to Cleveland,” said Larry Delia, SVP of operations at Tegna. “His A+ leadership at KBMT-KJAC has been instrumental in driving transformational growth at the station….John

Another week, another dominant performance by The Rachel Maddow Show on MSNBC. The newscast finished first in total viewers and the demo on Friday, as it did the rest of the week save for Tuesday when the 9 p.m. time slot was claimed by President Donald Trump’s joint address to Congress. Elsewhere, The Five was…Another

Fox News cameraman Craig Savage passed away on Sunday at 61 following a private battle with cancer. He had been with the network since its 1996 launch and traveled the world during his nearly three-decade tenure, filming in such far-flung locations as Afghanistan and Iraq. In a memo to staff, Fox News Media CEO Suzanne…Fox