The Guardian is the latest publisher to join The Trade Desk’s supply path optimization product, OpenPath, giving advertisers direct access to its inventory. The decision was driven by sustainability reasons, as well as the publisher’s push to increase programmatic sales across the U.S., U.K. and Australian, said Sara Badler, chief advertising officer, North America, The…The […]
Jodi Huisentruit’s family has issued a statement about the 2017 search warrant concerning a person of interest in the Iowa news anchors disappearance. Huisentruit disappeared on June 27, 1995, while on the way to her morning anchor job at KIMT in Mason City, Iowa. The family’s statement comes days after a hearing was held on…Jodi
Family of Missing Iowa Anchor Releases Statement About Unsealing Search Warrant in Case Read More »
The Hershey Company has hired former Kraft Heinz executive Tiffany Menyhart as its new chief growth officer (CGO). With 30 years of sales and CPG experience, including 15 years in confection, Menyhart will lead the sales team at Hershey’s U.S. Confection arm, which includes its namesake brand as well as Reese’s and SkinnyPop. In a…The
Hershey Names Kraft Heinz Exec Tiffany Menyhart Chief Customer Officer Read More »
Kurtis Ming is joining Sacramento NBC affiliate KCRA as a co-anchor. Ming comes from CBS station KOVR in Sacramento. “For decades, Kurtis has demonstrated his daily passion to be a watchdog for Northern California,” said Derek Schnell, Hearst Television regional director of news and KCRA 3 news director. “He is consistently someone viewers can call…Kurtis
Kurtis Ming Joins Sacramento NBC Station KCRA Read More »
Jim Gaffigan, Bill Burr, and Sebastian Maniscalco are getting more Hularious. Today, Disney streaming platform Hulu is launching a new campaign for its stand-up brand, Hularious, recruiting Gaffigan, Burr, and Maniscalco to help. Hulu’s comedy brand features one comedian on the streamer each month, and the creative showcases the specials viewers can expect ahead. The…Jim
Jim Gaffigan, Bill Burr, and Sebastian Maniscalco Are Hularious in Hulu Campaign Read More »
In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke’s new campaign featuring comedian Kristen Wiig. Launching today (March 11), “Know The Signs” encourages harried millennials to recharge with a Diet Coke break. Through a series of vignettes–missed lunch breaks, workplace frustrations, and fleeting moments of self-care–the…In
Kristen Wiig Features in Fresh Take on Diet Coke’s Nostalgic ‘Break’ Ads Read More »
Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast’s TV ad-buying platform. With the collaboration, Ramp customers will be able to reach audiences alongside premium content through Universal Ads, which includes inventory from networks such as A+E Global Media, AMC Networks,…Today,
Comcast’s Universal Ads and Ramp Partner to Create New Access for Advertisers Read More »
AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata’s large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand’s tone. But…AI
AI Startup ProRata Now Helps Brands Create and Contextually Serve Ads Across the Web Read More »
Couchbase, Inc. launched Couchbase Edge Server, an offline-first, lightweight database server andCouchbase, Inc. launched Couchbase Edge Server, an offline-first, lightweight database server and Read More
Couchbase Edge Server launched for edge AI apps Read More »
Organizers of the 25th Annual Game Developers Choice Awards (GDCA) have revealed the recipients oOrganizers of the 25th Annual Game Developers Choice Awards (GDCA) have revealed the recipients o Read More
GDC reveals recipients of lifetime achievement and pioneer awards Read More »
